20 Best Growth Experiments of the Past Decade
A curated list of 20 proven growth experiments requiring minimal traffic, budget, or technical resources, complete with step-by-step instructions and examples.

Matt Lerner
Guide
Growth, Marketing, Experiments
📈 Documented 20 top growth experiments:
🧪 Techniques like Fake Door Test, Wizard of Oz Test, and Van Westendorp Price Sensitivity Test.
🛠️ Methods for signal mining, demand validation, messaging testing, and more.
📄 Includes step-by-step instructions, examples, and screenshots.
💡 Designed for easy implementation, even within corporate environments.
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I've long thought that there isn't a "Github for business development". So far this is one of the closest things I've seen to an open collaborative resource for the role. Over time it would be great to see people 'forking' projects, and developing towards a common set of best practices that are open.

Tom Bielecki
Spreadsheets are a fantastic format for collecting and distributing information so it's nice to see a place where people can crowdsource and "open source" their work, similar to GitHub or Wikipedia.

Ryan Hoover
Ooooo I like this a lot.

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