465 Meetings Without Ads or SDRs: The Outbound Playbook
A 63-page playbook detailing a content-driven outbound strategy that generated 465 meetings without ads or an SDR team.
Tom Grainger
Guide
Sales, Outbound, Playbook
📉 Initial failure with $25K spent and minimal results.
💡 Strategic changes implemented:
🔍 Broader keyword targeting.
📈 Focus on optimizing for demos booked.
🧠 Dedicated time investment in ad account management.
📊 Resulted in 2.5x increase in meetings and 70% reduction in CAC.
Spreadshare is for everyone
I've long thought that there isn't a "Github for business development". So far this is one of the closest things I've seen to an open collaborative resource for the role. Over time it would be great to see people 'forking' projects, and developing towards a common set of best practices that are open.
Tom Bielecki
Spreadsheets are a fantastic format for collecting and distributing information so it's nice to see a place where people can crowdsource and "open source" their work, similar to GitHub or Wikipedia.
Ryan Hoover
Ooooo I like this a lot.
Ben Tossell
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