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Product Hunt Launch Checklist

A checklist of things you could do to prepare your Product Hunt launch, curated by Benjamin Libor

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TASK BEST PRACTICE RESOURCE WORKLOAD MUST DO DEADLINE
3
Connect to PH community (upvote, comment, create collections, retweet) Be helpful if you ask for help. Other people need upvotes, comments 1 1 1 Medium No 4 weeks before PH launch
3
Find a top PH hunter to submit your product (or do it on your own) Top hunters have the trust and respect of the community and usually deliver good quality products (due to...More 500hunters.com Low No 1 week before PH launch
2
(If you plan to submit yourself) get access so you're able to submit on PH Not every user can submit a product to the feed. We recommend to let your product be submitted by a top hunter as...More help.producthunt.com Low Yes 1 week before PH launch
3
Define a launch date of your product Be aware that the different time zones have a significant impact on PH traffic. Don't stress yourself with a...More phlics.com Low Yes 1 week before PH launch
3
Align on a submission date / time Tuesday 2 am CST seems to be the best time to launch but it's also the most competitive. Don't forget: over 20,000...More quora.com Low Yes 1 week before PH launch
2
Make sure to control who is submitting your product Anyone can submit your product at any time. And you only have one chance of launching on Product Hunt. The same...More Low No 1 week before PH launch
2
Get ready to handle heavy traffic on your site You can get up to 20k unique's on your launch day serverfault.com Medium No 1 week before PH launch
3
Find people having collections that fit your product Users who have created collections are particularly interested in these products and will like your submission. And:...More producthunt.com Medium No 1 week before PH launch
1
Write an article about your launch on Medium (other content platform) A background story is a good way to inform those ppl who want to know more about you medium.com High No 3 days before launch
2
Define your title / tagline Make it short, remember TL;DR. You have max 60 characters spreadshare.co Medium Yes 1 day before launch
1
Prepare all promo material / creatives (logo, screenshots) You can add between 5 and 10 images showcasing different parts of your product. Videos work really well! People love...More drive.google.com Medium Yes 1 day before launch
1
Contact influencer / blogger / newsletter creators related to your product Make the message as personal as possible spreadshare.co Medium No 2 days before launch
1
Provide link, creatives to submitter (only if you don't submit yourself) producthunt.com Low No 1 day before launch
1
Add a PH badge to your site (ship live on launch day) yvoschaap.com Low No 1 day before launch
0
Place a deal/voucher to PH community on your site (ship live on launch day) You can welcome visitors from specific sources with a banner informing about the deal/voucher introbar.com Low No 1 day before launch
0
Get product submitted / Submit product PH refreshes its list everyday at 12 a.m PST. Be ready at this time producthunt.com Low Yes Launch day
0
Upvote your own product producthunt.com Low No Launch day
0
Add a creator comment The community is interested to know why you build this, why it's important, why it's different from similar products....More Low Yes Launch day
0
Answer comments of other users Comments and the conversation have a bigger weight than the upvotes in the ranking. Keep the conversation going, ask...More producthunt.com Low Yes Launch day
0
Direct message your network to inform about PH launch As upvotes do not directly equal higher rankings, it’s not only about the number of upvotes — it’s also a...More Medium No Launch day
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CURATOR
Benjamin Libor

Creator behind Spreadshare, interested in design and content creation of all sorts. 

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